Strength Lab
Barbell-first strength blocks built around the big four. 1RMs are tested quarterly and the programming adjusts to the data, not the vibe.
/// Apex Lab · Performance Facility · Est. 2019
Effort in.
Evidence out.
A strength & conditioning gym run like a laboratory. Every session is programmed, every rep is tracked, and every member is tested quarterly — so progress stops being a feeling and starts being a fact.
- 2,418Active members
- 96Coached classes / week
- 41,780PRs logged to date
- 92%Still training after year one
01 / Programs
Six tracks.
Six tracks.
One system.
Every track is periodized, coached, and tested. Pick a lane or run them all — your program adapts to the numbers you put up, not the other way around.
The Engine
Heart-rate-zoned conditioning across rower, ski, bike and track. Build an aerobic base that makes everything else in your life cheaper.
Lift
Olympic weightlifting on proper platforms with certified coaches. Snatch and clean & jerk, broken down frame by frame.
Range
Mobility that is trained, not stretched. Loaded positions and controlled articulations — joints that show up on game day.
Combat
Bag work, footwork and fight-shape conditioning. All of the engine, none of the black eyes. Gloves provided, excuses not accepted.
Foundations
A four-week on-ramp for new members. Learn the lifts, learn the room, and earn your first baseline test with a coach beside you.
02 / Timetable
The weekly protocol.
Filter by day and discipline, then reserve your spot. Sessions cap at small numbers on purpose — coaching quality beats headcount, every time.
All times local to your club · Reservations open 48h before each session
03 / Results
The numbers
The numbers
don't flinch.
Every member is tested at intake and re-tested quarterly. These are the aggregate figures from the last twelve months of member data — no marketing rounding, no cherry-picked outliers.
- +34%Avg first-year strength gain
- −4.2%Avg body-fat change, year one
- 11.4Sessions per member, monthly
- 4,960Baseline tests completed
Deadlift 82 → 160 kg
“I came in scared of the barbell. Fourteen months later, the barbell should be scared of me. The quarterly tests turned progress into a scoreboard.”
Resting HR 78 → 56
“The Engine sessions are brutal in the friendliest possible way. My doctor is confused and delighted. I'm mostly delighted.”
+6 kg lean mass
“Same bodyweight, completely different body. When motivation dipped, the data kept me honest — that's the whole trick of this place.”
04 / Coaches
Peer-reviewed coaching.
Four leads, one standard: if a coach can't explain why a rep is in your program, it doesn't go in your program.
Dana Reyes
Head of Strength
National-level powerlifter. Writes the Iron Protocol and can spot a soft lockout from across the room.
CSCS · 14 yrs under the bar
Malik Osei
Conditioning Lead
Former 800m runner. Builds engines with the patience of someone who has blown up mid-race and learned from it.
Ex-middle distance · Zone discipline
Ingrid Volk
Weightlifting Coach
International weightlifting coach. Believes technique is a form of strength — and has the athletes to prove it.
Oly platform · Bar-path obsessive
Kenji Sato
Mobility & Recovery
Physiotherapy background. The reason our members' warm-ups look suspiciously like training.
Physio-trained · Range architect
05 / Membership
Simple tiers.
Simple tiers.
Zero fine print.
No lock-in contracts, no “initiation fees”, no clauses written for lawyers. Pick a tier, train, and change your mind whenever you like.
Open Lab
$59 / month
- 24/7 open-gym access
- Full app-based program tracking
- Community events & open platforms
- No lock-in — cancel with 14 days' notice
All Access
$119 / month
- Everything in Open Lab
- Unlimited coached classes, all six tracks
- Quarterly performance testing
- Priority class booking window
Performance
$189 / month
- Everything in All Access
- Monthly 1:1 coaching session
- Fully individualized programming
- Recovery suite & first pick on platforms
All prices in $ per month · Pause anytime, up to 8 weeks a year · Your first assessment is free on every tier
06 / FAQ
Asked & answered.
I'm a complete beginner — will I drown?
No. Every new member starts with Foundations: a four-week, small-group on-ramp where a coach teaches you the lifts, the standards, and the room. You won't touch a max-effort session until your movement earns it.
What happens in the free assessment?
Sixty minutes with a coach: a movement screen, a conservative strength and conditioning baseline, and a conversation about what you actually want. You leave with a written plan whether you join or not.
Do I need to book classes in advance?
Yes — reservations open 48 hours before each session and close 10 minutes before start. Caps are deliberately small so coaches can coach. If a class is full, the waitlist clears more often than you'd think.
Can I pause my membership?
Any tier can be paused for up to 8 weeks per year, in one-week blocks, straight from the app. Life happens; your membership shouldn't punish you for it.
What are the opening hours?
Members have 24/7 access via the app. Coached classes run 06:00–20:00 on weekdays and 08:00–13:30 on weekends. Staffed hours are posted at the front desk and in the app.
07 / Join
Start with
Start with
a baseline.
Book a free 60-minute assessment. A coach measures where you are, listens to where you want to be, and writes the first four weeks of the plan — free, no strings, no sales script.
- 60 minutes, one coach, zero pressure
- Movement screen + strength baseline
- Written plan, yours to keep
Book your free assessment
Locked in.
Check your inbox — your assessment brief and available time slots are on the way. Bring shoes you can lift in.