Brand & Motion Studio Est. 2016 Melbourne / Everywhere
We make brands move.
Kinetic Dept. is a brand and motion design studio. We build identities that refuse to sit still — kinetic type systems, motion languages, title sequences and launch films for companies with something to prove. A static logo is a missed opportunity. We fix that.
Services
- /01 Brand Identity Naming, logotype, colour, art direction and the voice underneath it all. Built from day one to survive being animated.
- /02 Motion Systems The rules for how your brand moves: easing curves, timing scales, transition grammar. Documented, versioned, handed over.
- /03 Kinetic Typography Headlines that behave like choreography. Variable-font performances, split-flap reveals, type that reacts to the reader.
- /04 Title Sequences Openers for film, streaming and events. Thirty seconds that tell the audience exactly what kind of thing they are about to watch.
- /05 Design Engineering We ship what we design. Production-grade web animation, WebGL type experiments and motion tooling your dev team will actually use.
Selected
Work
Static is a choice. Usually the wrong one.
A logo is a single frame from a film that doesn’t exist yet. We shoot the film.
Attention isn’t bought. It’s choreographed.
Nine years of making brands move — before “motion identity” had a line item in anyone’s budget.
Identities, systems and sequences shipped for startups, studios, cities and one very demanding orchestra.
Industry awards we keep in a drawer. The work living in the wild matters more than the shelf.
In good
company
They rebuilt our wordmark as a system that breathes. Six months later strangers describe our brand as ‘the one that moves’ — which is exactly the point.
The title sequence tested better than the trailer. Kinetic Dept. treat thirty seconds of type the way composers treat an overture.
They handed our engineers a motion spec so precise we shipped it in a sprint. No agency has ever done that for us. Not one.
05 — Contact