Streak Shields
Life happens. Shields protect your streak on the days you can't show up, so one wild Tuesday never erases a month of effort.
The friendly habit tracker
Habits that stick, one tiny tap at a time.
Loop turns your daily routine into a game you actually want to win — playful streaks, shields for the off days, and gentle nudges that arrive when you're most likely to say yes.
Free forever plan · Works on every phone · 2-second check-ins
★ No guilt trips, everGood morning, Riley
Thursday · 3 of 5 done
Drink water🔥 12-day streak
Morning run🔥 47-day streak
Read 10 pages🔥 21-day streak
Evening stretch🔥 8-day streak
Lights out by 10:30🔥 5-day streak
Today's loop — 60%
Why Loop works
Built for humans, not robots with perfect calendars
Every feature exists to answer one question: how do we make tomorrow's check-in a little easier than today's?
Smart Nudges
Reminders that learn your rhythm and nudge you at the moment you're most likely to say yes — not at 9 am sharp like a robot.
Habit Stacks
Chain tiny habits onto things you already do. After coffee → stretch. After stretch → journal. Momentum, engineered.
Loop Circles
Invite your people. Cheer each other's check-ins, run friendly streak races, and make quitting feel socially awkward.
Insights that coach
See your best hours, weakest weekdays, and the trend behind every habit — explained in plain language, not spreadsheets.
Widgets everywhere
Check in from your lock screen, home screen, or watch without opening the app. Two seconds, done, back to your life.
Feel the loop
This is the whole app. One tap.
No forms, no five-star rating prompts, no 12-step onboarding. You tap, the flame grows, dopamine does the rest. Try a week right here:
- 1Tap the flame — every tap logs one day of your streak.
- 2Watch the ring fill toward your next milestone badge.
- 3Hit day 7 and see how Loop celebrates a real week.
Day 0Tap the flame to log day one
3 days to your first badge
Day 3 · Sprouting
Day 7 · One week!
Day 14 · Locked in
Day 21 · Unstoppable
Three steps, zero willpower
From "I should really…" to a 60-day streak
Loop is deliberately tiny. The less it asks of you, the more you show up.
Pick your loops
Choose from 120+ ready-made habits or build your own in seconds. Start with one — seriously, just one.
Tap to check in
One tap a day, from the app, a widget, or your watch. The flame grows, the chain extends, your brain takes notes.
Ride the streak
Shields cover your off days, insights show your patterns, and your circle cheers every check-in. Momentum compounds.
0habit builders worldwide
0check-ins logged
0average store rating
0days — average longest streak
Streaks in the wild
People keep going. That's the whole review.
Real habits, real streaks, really smug energy from people who now floss daily.
"I've tried every habit app since 2019. Loop is the first one that survived week three — I'm on day 212 of morning pages and it still feels like a game."
MK
Maya K.Writer & reformed night owl
"The streak shield is genius. I stopped rage-quitting after one missed day, which is exactly how every other tracker lost me. Loop forgives; I persist."
TR
Tomás R.Med student, 96-day study streak
"My partner and I run a reading streak race in our circle. She's winning by four days, and I have never read this much in my entire life. 10/10, mildly toxic, love it."
PN
Priya N.Product designer & book racer
Simple pricing
Cheaper than the coffee you'll stop doom-buying
Start free, stay free forever, or unlock the full toolkit when your streaks get serious.
Starter
$0 forever
Everything you need for habit #1
- 3 active loops
- Streaks, flames & reminders
- 7-day insights
- Home screen widget
Plus
$4 / month, billed yearly
For people collecting streaks
- Unlimited loops & stacks
- Streak Shields — 2 per month
- Full insights & golden hours
- Circles with up to 10 friends
- Watch app & lock-screen widgets
Lifetime
$79 once, ever
For the certified unstoppable
- Everything in Plus, forever
- Early access to new features
- Founder flame badge
- Priority support from humans
Good questions
Everything people ask before day one
Short answers, no fine-print energy.
Is Loop really free?
Yes — the Starter plan is free forever, not a trial. Three loops, streaks, reminders, and a widget cost nothing. Plus exists for people who fall in love and want unlimited everything.
What happens when I miss a day?
On Starter, the streak resets — a fresh flame the next morning, no lectures. On Plus, a Streak Shield automatically covers your first miss each fortnight, so real life doesn't erase real progress.
Does Loop work offline?
Completely. Check-ins are stored on your device instantly and sync whenever you're back online. Your streak never depends on your signal.
Can I build habits with friends?
That's what Circles are for. Share selected loops, cheer each other's check-ins, and run streak races. You choose exactly which habits your circle can see — the rest stay private.
Can I export my data?
Any time, in one tap — every habit, check-in, and streak as a clean CSV. Your data is yours; we just make it prettier while it's here.
Your day-one flame is waiting
Join 2.4 million people who stopped starting over. Pop your email in and we'll send the download link straight to your phone.
You're in!
Check your inbox — your first streak starts tonight.
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