Acid Tonic
Beverage identity — 2025
Studio Ozan — Multidisciplinary design practice
Design with its elbows out.
We build identity systems, typefaces, packaging and motion for brands that would rather be argued about than ignored. 87 projects. 23 countries. Zero committees.
Desk / 001 — Current & recent projects
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Mono/Lith
Variable typeface — 2024
Orbital
Festival identity — 2025
Halftone Hotel
Wayfinding — 2023
Volt Records
Sleeve series — 2024
Paper Engine
Packaging system — 2026
Disciplines: identity systems, type design, packaging, motion, art direction, spatial.
(01)
Selected work
4 of 87 projectsAcid Tonic
A functional soda that tasted loud and looked apologetic. We rebuilt the identity around one rule: legible across a parking lot. New wordmark, can architecture, and a launch campaign with zero stock photography.
+212% shelf pickup in blind aisle tests
Mono/Lith
A variable typeface commissioned by a streaming platform that needed one voice across 14 scripts and 40 markets. Nine weights, two optical sizes, and a display cut sharp enough to carry a billboard alone.
Licensed in 40+ countries
Orbital Festival
Identity and wayfinding for a 120,000-person electronic music festival across six stages and one very confusing forest. A signage system readable at night, at distance, and in most states of mind.
Signage complaints down 84% year over year
Volt Records
A twelve-sleeve vinyl series for an independent label — one sleeve a month, one system, twelve rule-breaks. Screen-printed in two inks because budgets are a design constraint, not an excuse.
Three pressings sold out
(02)
Capabilities
Fixed scope / fixed fee-
01
from $12,000
Identity systems
Naming, wordmarks, logo systems and guidelines people actually open. Built to survive interns, agencies and your next three rebrand meetings.
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02
from $18,000
Type design
Custom and variable typefaces, from a single display cut to a nine-weight family. Hinting, licensing and rollout support included.
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03
from $9,000
Packaging & print
Shelf-loud packaging, editorial design and everything ink touches. We speak fluent die-line and argue with printers so you don't have to.
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04
from $8,000
Motion & interaction
Brand motion languages, product animation and title sequences. If your logo can't move, it's a sticker, not a system.
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05
from $6,000
Art direction
Campaigns, shoots and the professional taste to say no. We direct photographers, illustrators and 3D artists against a single visual argument.
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06
from $15,000
Spatial & exhibition
Wayfinding, retail and festival environments at any scale — from a pop-up the size of a parking bay to a six-stage site plan.
(03)
How it runs
7 weeks, typicallyInterrogate
We ask the questions your last agency was too polite to. One week, one sharp strategy document, no fluff and no forty-slide deck.
Week 1Prototype loud
Three directions pushed past comfortable. Real mockups on real surfaces — cans, screens, street posters — never mood boards.
Weeks 2–4Stress-test
We break the system before the world does: tiny sizes, hostile surfaces, other alphabets, dark rooms, bad printers.
Weeks 5–6Ship & defend
Files, guidelines, governance. We stay on call through launch — and we will absolutely notice if someone stretches the logo.
Week 7+
(04)
The studio
Deliberately smallMost design is wallpaper. It fills space, offends no one and is forgotten by lunch. We think a brand should behave more like a person with an opinion — consistent, a little unreasonable and impossible to mistake for anyone else.
Studio Ozan is deliberately small: two partners, a rotating bench of specialist collaborators, and no account managers between you and the people doing the work. We take six engagements a year and finish every one of them personally.
We work with founders who are betting the company on being noticed, and with large teams who are tired of looking like their category. Both get the same treatment: hard questions, loud prototypes, shipped systems.
11Years running
87Projects shipped
23Countries served
14Industry awards
- Winner — Independent Type Awards×2
- Selected — Global Brand Annual×3
- Best in Show — Packaging Open×1
- Shortlist — Motion Craft Prize×2
Ozan redrew our identity in seven weeks and it did more for pipeline than the entire previous year of advertising. I've stopped explaining what we do at conferences — the booth does it.
(05)
Got a brief with teeth?
New businessTell us what you're making and what's in the way. We take on six new engagements per year and reply to every serious brief — usually with questions.
- Emailhello@studio-ozan.example
- Response time< 48 hours
- Engagements / year6
- CoverageWorldwide, timezone-flexible
Brief received.
We reply within 48 hours — usually with questions. Watch your inbox for a note from one of the partners, not an autoresponder.