First Light
Guji Zone, Ethiopia · Washed heirloom · 2,100m
Dropped at first crack and not a second later. Tea-like body, sparkling acidity, and a floral finish that turns a pour-over into the best five minutes of your day.
Three signature roasts, sourced directly from farms we visit and cupped three times before a single bag ships. Roasted to order, sealed within the hour, at your door in days — never weeks.
We don't do a wall of forty bags. We do three — each one obsessed over, each one distinct, each one roasted the morning it's ordered.
Guji Zone, Ethiopia · Washed heirloom · 2,100m
Dropped at first crack and not a second later. Tea-like body, sparkling acidity, and a floral finish that turns a pour-over into the best five minutes of your day.
Huila, Colombia + Cerrado, Brazil · Honey process
Our namesake and best-seller. Round, plush sweetness with a clean caramel spine — equally at home in a French press at 7am or an espresso at 2pm. This is the one we drink daily.
Lintong, Sumatra + Cerrado, Brazil · Wet-hulled
Dark done properly — developed, never burnt. Syrupy body and bittersweet depth that punches through oat milk and stands its ground as a ristretto. Zero ash, all ember.
Three questions. No wrong answers. One bag with your name on it.
Velvet Roast started in 2019 with a secondhand drum roaster in a Southeast Portland garage and one rule: never ship a coffee we wouldn't pour for a friend. We still roast on that same 12-kilo Probat — just a lot more carefully.
Every lot is bought through direct relationships: the Dukale family washing station in Guji, Finca La Esperanza in Huila, and the Siregar cooperative in Lintong. We pay 38% above fair-trade floor on average, and we cup every batch three times — green, day-two, and day-seven — before it earns a bag.
The roast date is stamped on every pouch. If it's more than five days old, we don't send it. Simple as that.
Pause, swap roasts, or cancel anytime. Every plan ships free, roasted the same week it arrives.
One bag, every 2 or 4 weeks
$17/bag
Two bags, every 2 weeks
$32/delivery
Four bags, every week
$58/delivery
"First Light ruined hotel coffee for me forever. The apricot note isn't marketing fluff — my partner tasted it blind and named it."
"Two years on the Household plan. Velvet Hour is the only thing my espresso machine and my French press agree on. The roast date thing is real — it matters."
"I'm a dark roast person and I've been burned (literally) by every 'bold' bag at the store. Midnight Ember is rich without a whisper of ash. Converted the whole office."