Brand Identity Kit
Everything in the base kit, but wider and deeper: five logo concepts instead of three, plus a full brand guidelines section — usage rules, exact HEX and RGB codes, a heading-to-caption type scale, social avatar and banner specs, and favicon guidance.
There is a point where the logo stops being yours alone. A developer needs it for the site header, a printer wants it at sign size, and someone in accounts is building an invoice template and picking a blue by eye. Each of them makes a decision about the mark, and the kit either told them what to do or left them guessing.
The Brand Identity Kit is A$149 one-off, and it is the wider of our two identity products. Five logo concepts rather than the base kit three, each delivered as clean inline SVG and shown on light and dark backgrounds before you commit. With them come a palette of four to six named swatches, a Google Font pairing with live samples, three tagline options, and the piece the base kit does not carry: a written brand guidelines section.
Turnaround is about 30 to 60 minutes. The AI generates the core deliverable, the premium extras are produced and run through a quality pass, and the finished kit lands on your order page, viewable there with downloads. It is a one-sitting purchase, not a project with a schedule attached.
Why five concepts, not three
Three concepts is enough to pick a favourite. Five is enough to see a pattern in what you keep returning to: the geometric marks, or the wordmark that reads better in your industry than anything with a symbol attached to it.
Every concept is shown on both light and dark backgrounds before you choose, because marks usually fail on the background first. A dark monogram disappears into a dark site header. White space stops working the moment the page behind it is not white. Inline SVG is vector, so whichever concept you pick holds its edges from a business card up to a shopfront.
The rules that travel with the files
The guidelines section is what the extra spend buys. Logo usage do's and don'ts, clear-space requirements, and minimum-size rules so nobody prints the mark small enough for the detail to collapse. The palette carries exact HEX and RGB codes for every colour, which means the web developer and the printer are working from the same numbers instead of eyeballing a screenshot.
Typography is documented the same way. The font pairing arrives with live samples and a full type scale from H1 down to caption, which is the difference between a font suggestion and something a person can build a page or a document template from without inventing sizes as they go.
Clearance and font licences stay with you
This is a design deliverable. Nothing in it searches IP Australia, the business names register or any trademark database, and none of it should be read as confirmation that a name or mark is free to use. Before signage goes up or an application goes in, have the mark checked by a trade marks attorney or another IP professional. The font pairing carries the same caveat: it is a recommendation, and each licence is worth confirming against the way you intend to use it.
Avatars, banners and the favicon
Identity work often stops at the logo file and leaves the small formats to you. This kit includes social profile specs, meaning avatar and banner sizing for the major platforms with a note on which logo variant belongs where, since the version that survives a wide banner is rarely the one that survives being cropped to a circle. Favicon guidance covers which mark to use and the standard sizes to export.
What you get
- Five distinct logo concepts, each as clean inline SVG, shown on light and dark backgrounds
- A colour palette of 4–6 swatches with names, plus exact HEX and RGB codes for every colour
- A recommended Google Font pairing with live samples, and a full type scale from H1 to caption
- Three tagline options for the business
- A brand guidelines section: logo usage do's and don'ts, clear-space and minimum-size rules
- Social profile specs: avatar and banner sizing guidance for the major platforms, with which logo variant to use where
- Favicon guidance: which mark to use and the standard sizes to export
Turnaround: ~30–60 minutes. Delivery: On-page + downloads.
Frequently asked questions
Should I be buying this or the base kit?
It depends on how many hands the logo passes through. The base kit gives you three concepts and the core assets, which can be enough if you are the only person who will ever place the mark. This tier adds two more concepts and the documentation around them: usage do's and don'ts, clear-space and minimum-size rules, exact HEX and RGB codes, the H1-to-caption type scale, social avatar and banner specs, and favicon guidance. Once a developer, a printer and whoever runs your social accounts all need to use the same mark, the rules are the point.
Is a designer involved at any point?
No. The concepts, palette, type pairing, taglines and guidelines are AI-generated, with the premium extras produced and put through a quality pass before delivery. That is why it is A$149 and arrives inside the hour, where a studio branding engagement costs considerably more and runs over weeks. It is a usable identity system produced quickly, and we would rather be plain about that than let you assume a human designer is at the desk.
My sign-maker has asked for an EPS. What do I send?
The five concepts are delivered as clean inline SVG, which is the logo format the kit includes. SVG is vector, so it scales to any size without pixelation and most modern suppliers can work from it directly. If a particular printer, sign-maker or platform insists on EPS, PDF or PNG, converting the file sits outside the kit, so you or your supplier would handle that step.
Can a web developer build straight from this?
That is what the documentation is for. They get exact HEX and RGB values rather than a screenshot to colour-match, a type scale running from H1 to caption, and favicon guidance covering which mark and which export sizes. The logos themselves are inline SVG, which is the format a site would use anyway. What the kit does not include is the build itself, so treat it as the specification a developer works from rather than the website.