Website Audit Australia — SEO & Conversion Report
Paste your URL. Our AI fetches your live page and analyses it for SEO, copy, conversion blockers and mobile readiness. You get a detailed report with prioritised fixes, rewritten copy and a 30-day action plan — on your order page in under 15 minutes. (Page-speed timings are not measured; we point you to Google PageSpeed Insights for those.)
A website audit is a structured review of everything that decides whether your site earns leads or leaks them — how Google sees it, how fast it loads, how clearly it sells, and where visitors give up. Most Australian small businesses have never had one, because agencies quote $650 to $3,500 and take a week or two. ECTD's AI audit does the same job for A$49 and lands on your order page in under 15 minutes.
You paste your URL, tell us your main goal — more leads, sales, bookings or signups — and our AI engine reads the page the way a search engine and a first-time visitor both would. It scores the technical foundations, reads your copy, checks the mobile experience, and hands back a prioritised list of fixes you can actually action — not a 40-page PDF of jargon you'll never open.
What the audit actually checks
Search visibility: title tags, meta descriptions, heading structure, image alt text, internal linking and the structured-data signals that decide how you appear in Google. We flag the specific tags holding you back, not vague "improve your SEO" advice.
Conversion: your headline, calls to action, trust signals and the friction points where visitors bounce — you get rewritten headline and CTA copy you can paste straight in. Note that this audit does not measure page-speed timings; where speed matters we tell you what to check and point you to Google PageSpeed Insights for the actual Core Web Vitals numbers.
What you get back
A detailed report with your top 10 fixes ranked by impact, so you start with the change that pays off fastest. Every item is written in plain English with the "why" attached, plus a 30-day action checklist so improvements actually get made instead of sitting in a document. It also covers mobile UX — tap targets, readable text and layout that doesn't break — because that's where most Australian traffic now comes from.
The honest first step before a rebuild
Tradies, cafés, clinics, online stores and service businesses across Australia use the audit when they suspect their site is underperforming but can't justify an agency retainer to find out. It's also the sensible first move before you pay for a rebuild — sometimes the audit shows a few fixes will do, and sometimes it confirms the rebuild is worth it. Either way you decide with evidence, not a sales pitch.
What you get
- Detailed audit report from your live page
- Top 10 fixes ranked by impact
- Rewritten headline + CTA copy
- Mobile-readiness & technical SEO check
- 30-day action checklist
Turnaround: Under 15 minutes. Delivery: On-page report + Markdown download (print to PDF).
Sample output
Sample excerpt — your AI Website Audit Report is generated fresh from your brief; this is an anonymised example.
Executive summary
[Business name] is a mobile mechanic servicing [Brisbane suburbs / greater Brisbane]. The site reads as trustworthy and the booking phone number is easy to find, but the homepage leads with who you are rather than what a stranded driver gets. Three issues are quietly costing you enquiries: a vague hero message, a call button that disappears on mobile scroll, and slow-loading job photos that delay the first meaningful paint on 4G. None require a rebuild — all are deliverable inside the current [Wix / WordPress / Squarespace] theme.
Priority order below is by expected impact on booked jobs, not by how hard each is to spot. Fix the top two this week.
Top fixes (ranked by impact)
Issue Why it costs you jobs Impact Effort --- ------- ---------------------- -------- -------- 1 Hero headline states the business name, not the offer A first-time visitor can't tell in 3 seconds that you come to them. Generic headlines lift bounce on mobile, where most "mechanic near me" traffic lands. High Low 2 "Call now" CTA scrolls away on mobile and isn't sticky Most mobile users decide to ring while mid-scroll; if the button's gone, the urge passes. A persistent tap-to-call bar typically recovers the easiest wins. High Low 3 Unoptimised job photos delay first paint on 4G Full-resolution images load before text on slower regional connections, so the page looks broken for ~2–3s. (Illustrative — image weight is flagged from your live page; exact load timings are not measured, so we point you to Google PageSpeed Insights for those.) Medium Medium 4 No reviews or suburbs served above the fold Trust and "do you cover my area?" are the two unspoken questions. Answering both early reduces drop-off to the contact form. Medium Low
Before → after: hero headline
Before [Business Name] — Mobile Mechanic, [Brisbane]
After Brisbane mobile mechanic who comes to you — roadside or driveway, same-day service across [your suburbs]. Tap to call [phone].
The rewrite names the outcome (we come to you), the urgency (same-day), the coverage (your suburbs) and the next action (tap to call) — the four things a stressed driver scans for before deciding to ring.
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The full report covers all flagged issues found on your live page — your actual title tag, meta description, heading structure, image alt coverage and on-page copy — with plain-English fixes and a 30-day action checklist.
Frequently asked questions
Do I need technical skills to use the fixes?
No. Every recommendation is written for a business owner, not a developer — what to change, where, and why it matters. Anything that needs a hand hands straight to your web person, or to our Launch Site and Business Website builders.
Will it tell me if I need a new website or just tweaks?
Yes — that's one of the most useful outcomes. The audit separates quick wins from structural problems, so you know whether a weekend of edits will do or whether a rebuild is the better spend before you commit money to either.
How is this different from free audit scanners?
Free scanners spit out raw scores with no priorities and no copy. This reads your actual page — headlines, offers, trust signals — ranks the fixes by real business impact, and rewrites your key copy for you. It's judgement, not just numbers.
What do I need to provide?
Just your website URL, an email for delivery, and your main goal. The audit runs from there — no access to your site, hosting or analytics required.
Is the A$49 a one-off?
Yes — one-off, no subscription and no upsell to a monthly retainer. If a deliverable is genuinely unusable, you're covered under Australian Consumer Law.