Outbound Prospecting Playbook
Everything an outbound motion needs before any tool sends an email: sharp ICPs, a buyer-persona matrix, ready-to-paste Sales Navigator and Apollo search strings, a 12-touch multi-channel sequence with complete copy, and a reply-triage decision tree. Run it manually, with a VA, or drop it into any AI SDR platform.
An AI SDR platform will send whatever you hand it. What decides whether the motion works is settled earlier — in how narrowly the target list is drawn, whether the persona resembles anyone real, and whether the first email sounds like it was written for the person receiving it. The Outbound Prospecting Playbook is A$229 one-off for that upstream layer: two to three ICPs with disqualifiers, a buyer-persona matrix with hooks and objections, paste-ready Sales Navigator and Apollo search strings, a 12-touch three-week sequence with complete copy, and a reply-triage decision tree with the exact responses written out.
None of it is written generically. What you sell, the market you are selling into, your typical deal size, the channels you intend to use and the tone you want the copy to carry all shape what comes back — targeting for a low-ticket service looks nothing like targeting for six-figure contracts. Delivery is about 20 minutes, on your order page and as a Markdown download you can copy straight out of, with five free AI revisions included.
Targeting logic, not a lead list
Building a Sales Navigator or Apollo search that returns the right accounts is fiddly, and most people assemble one once and never revisit it. The playbook hands you strings written against the ICP definitions sitting in the same document, formatted for each platform, so you paste and run rather than construct the query yourself.
Be clear on what that is and is not: these are written search strings, not data. ECTD does not connect to Sales Navigator or Apollo, does not pull contact records, and does not verify how many results a given string returns. Running them takes your own access, or a VA with access. What you are buying is the targeting logic, the syntax, and the disqualifier lists that tell you which results to throw back.
From the first touch to the first real reply
The sequence is complete copy rather than a skeleton with placeholders — three weeks of touches across the channels you nominate, in the tone you asked for, written against the persona hooks in the matrix. Work it by hand, hand it to a VA with a schedule, or drop the copy into whichever AI SDR platform you already pay for. The revisions are there for the reshuffle that usually follows a first read: a different segment, a warmer tone, a channel mix you changed your mind about.
Outbound tends to stall at the first live reply, because nobody decided in advance what "not right now" or "send me pricing" should trigger. The decision tree carries the exact response for each branch, so whoever is working the inbox follows a script instead of improvising. Deliverability basics and a weekly operating rhythm sit alongside it — written guidance, not a technical audit. Nothing here inspects your domain records, connects to a mailbox, warms inboxes or monitors your sending reputation; if deliverability is already a known problem, treat that section as a checklist and have someone technical confirm your actual setup.
What you get
- 2–3 sharply-drawn ICPs with disqualifiers
- Buyer-persona matrix with hooks and objections
- Paste-ready Sales Navigator + Apollo search strings
- 12-touch, 3-week sequence with complete copy
- Reply-triage decision tree with exact responses
- Deliverability basics + weekly operating rhythm
- 5 free AI revisions included
Turnaround: ~20 minutes. Delivery: On-page + Markdown download (copy-paste ready).
Frequently asked questions
Is there contact data in it, or only the means to go and find contacts?
Only the means. You get search strings to build a list inside Sales Navigator or Apollo, plus the ICP and disqualifier logic to filter what comes back. No email addresses, phone numbers or company records are supplied, and nothing is scraped or bought on your behalf.
Can I use this without paying for Sales Navigator or Apollo?
The strings are written for both platforms, but running either one takes your own subscription or a VA who has access. Without that, the ICPs, personas, sequence copy and triage tree still stand on their own — you would simply be sourcing prospects some other way.
We sell to two fairly different types of buyer. Does one playbook stretch that far?
It carries two to three ICPs, so a business with a couple of distinct buyer types is well covered. If the segments are genuinely unrelated — different industries, different price points, different buying processes — separate orders will give you sharper output than one document trying to serve both. Your five revisions can also be spent narrowing or broadening the targeting after you have read it.