Lead Gen Kit
Everything in the base package, plus the follow-up that makes it convert: a written 3-email nurture sequence and a set of opt-in CTA variants. The base captures the lead; the Kit turns that captured lead into a warmed-up, ready-to-buy conversation.
A lead magnet does one job and then goes quiet. Someone hands over an email address, the PDF lands, and the next move belongs to you — usually a follow-up you meant to write and never did. Lead Gen Kit is the version of the lead-magnet package that already contains that follow-up: A$179 one-off for the designed PDF and the opt-in landing page copy, plus a three-email nurture sequence, CTA variants, a send plan and a subject-line swipe file.
Turnaround is around 30 to 60 minutes. The finished kit lands on your order page — some of it to read there, some to download — with the emails written in markdown so they paste straight into whatever you already send from. Nothing plugs into your mailing list, schedules a send or watches who opens what. This is written copy and a plan for using it.
Deliver, earn trust, then ask
Email 1 hands over the magnet and welcomes the subscriber. Email 2 adds value and builds trust. Email 3 makes a soft offer with a clear call to action. Each one arrives with its own subject line, preview text and full body, written out rather than sketched as an outline.
Beside them sits a one-page send plan recommending when each email goes and how far apart to space the three. Spacing is the part that goes wrong unsupervised — all three inside two days reads as pressure, and too long a gap means the reader has forgotten who you are by the second one.
Room to test the opt-in and the subject lines
The CTA copy comes as three to five button-and-headline pairings with supporting microcopy, written to be A/B tested against each other. Rotate them through your opt-in form and let the clicks settle the argument.
The swipe file adds eight to ten alternate subject lines spread across the sequence. Subject lines are the cheapest thing to change once a sequence is live, so having spares already drafted means the next send can differ from the last without you starting at a blank line.
Same magnet, different finish line
The base package is built to capture: the designed PDF, and the landing page copy that talks someone into giving you an email address. What happens after the opt-in is left to you.
The Kit keeps both of those and carries the sequence past that point — the three written emails, the CTA variants, the send plan and the swipe file, in one purchase at A$179 one-off. If the follow-up was always going to get written eventually, this is the difference between an asset that is finished and one that is only started.
What you get
- Designed lead-magnet PDF, ready to hand out or gate behind a form
- Landing page copy for the opt-in (headline, subhead, benefit bullets, form-supporting copy)
- 3-email nurture sequence in markdown — Email 1 (deliver + welcome), Email 2 (value + trust), Email 3 (soft offer + call to action), each with subject line, preview text and full body
- Opt-in CTA copy variants — 3-5 button/headline pairings plus supporting microcopy, written for A/B testing
- A one-page send plan (markdown) recommending timing and spacing for the three emails
- A subject-line swipe file — 8-10 alternate subject lines across the sequence to test against
Turnaround: ~30–60 minutes. Delivery: On-page + downloads.
Frequently asked questions
Will this work with the email platform I already use?
Yes, because it does not touch it. You receive the emails as markdown copy plus a recommended send plan, and you paste them into whatever you send from. There is no integration step, no scheduling and no open or click tracking on our side.
How finished is the copy when it lands?
Fully drafted. Every email has a subject line, preview text and a complete body, and the landing page copy covers the headline, subhead, benefit bullets and form-supporting copy. It is AI-written, so read it against your own offer before it goes out — anything it says about your pricing, guarantees or delivery has to match what you actually do.
Do I have to buy the base lead-magnet package as well?
No. The designed lead-magnet PDF and the opt-in landing page copy are both included here, with the nurture sequence, CTA variants, send plan and swipe file added on top. One purchase at A$179 one-off, not a subscription.
I am not going to run a split test. Are the variants wasted on me?
Not really. Read the three to five pairings, pick the one that sounds most like your audience, and use it. They are written as options weighed against each other, so choosing between them is still a decision worth making even if traffic never gets split.
What if the emails do not sound like me?
Send them back. Four free AI revisions come with the Kit at this price — enough to work on tone, length, how hard Email 3 pushes, or to point the CTA variants at a different angle.
Which parts are downloads and which parts stay on the page?
Delivery is on-page plus downloads. The kit appears on your order page once the AI has generated the deliverable, produced the premium extras and run a quality pass, and you take down whatever you want to keep locally.